The essence of the Donna Ida girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. She enjoys touches of glamour in every part of her world.

Jean Queen Donna Ida Thornton was born and raised in Sydney, Australia and moved to the UK in 1999 for a career in marketing when she spotted a gap in the market. While out shopping one day Donna realised she couldn’t find anywhere to buy jeans that she felt truly comfortable in.

Donna’s fashion ready to wear pieces are designed to capture your mood – whether it is a fun flirty top that you always feel confident in, or a cosy perfect weight cashmere jumper that you keep picking up day after day. This is how Donna names the collection pieces in the DONNA IDA collection. Some pieces make you feel like referencing a classic screen star’s icon style, and it was with this in mind that named the Hepburn Roll, Lauren, and Bonnie.

Stocked in Hawkhurst and Rye