Collection: East By East West

In 2008, Sunu Lee founded EAST BY EAST WEST, a fashion label echoing her cross-cultural journey between Korea and the UK. In the early days of EAST BY EAST WEST, Sunu personally handled every aspect of production, from crafting toiles and patterns to stitching final garments, even hand-delivering them to clients.

As EAST BY EAST WEST gained traction, Sunu expanded her horizons, sourcing fabrics from distant lands and collaborating with small-scale producers.

Today, EAST BY EAST WEST is based in Somerset, UK and stays true to its roots with a steadfast commitment to natural materials, timeless design, and unparalleled quality. Manufacturing operations are carried out ethically in the UK, India, and Sunu's homeland of South Korea, embodying the brand's ethos of sustainability and social responsibility.