Storm & Marie was founded by Signe Vedel and Kim Vedel Hansen in 2010. This 100% Sustainable brand only use fabrics that are digitally printed. Digital printing, as opposed to traditional textile printing, is the latest innovation within textile printing and is an ink-jet based digital method that reduces waste substantially compared to traditional rotary screen printing and other traditional dyeing methods. Digital printing creates no ink wastage as only the exact amount of ink is used. This means, less chemicals and less water wastage. The brand's hang tags use stone paper, that is produced using less water than traditional paper. Neck labels and the string are made of recycled polyester.