D.A.T.E. is simply the acronym of the names of the four young founders of the project. In 2005, the four of them met up in London and there, feeling unsatisfied by their jobs, decided to throw themselves into the ambitious project of creating their own range of trainers.
D.A.T.E. means dynamism, contemporary and style research with a clear mission:
TO CREATE SNEAKERS WITH PASSION.
We take care of every single detail to make precious our sneakers. Our philosophy embraces new trends, even more eco-friendly materials and creativity, always respecting our original identity and aesthetic.
We love Tuscany, our territory, and appreciate its tradition dedicated to leather, design and special fabrics. Our will is to translate this value in our collections, selecting the best Italian materials.