In 2008 Sunu Lee founded EAST BY EAST WEST with the name echoing her experience of Korea and England. In the early days of the brand, Sunu worked on everything by hand, making toiles, pattern cutting and stitching the final garments to deliver to shops herself. As the label grew Sunu and her small team employed small-scale manufacturers to produce her designs, always aware of working conditions and fair pay. The label is now based in Frome, Somerset, UK and continues to work as it has always done, with a love of natural materials, timeless design and quality. Manufacturing takes place in the UK, India and S Korea.