Jo Edwards

London entrepreneuse Jo Edwards brilliantly fuses the styles and tastes of the East and West. Taking the traditional vibrancy of places like Rajasthan and tailoring them to European fashion, Jo's exceptional colour palette makes her designs stand out in terms of quality, style and affordability.
Fabrics are based on natural fibres such as 100% cotton and pure wool, or blends including linen, modal (from beech trees), cashmere and silk. The scarves are environmentally friendly and produced in factories with good working conditions that adhere to the globally recognised 10 Principles of Trade but she has our her procedures for the management of our supply base.
Jo believes that everybody deserves comfort, colour and joy. 
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