The company who created the brand Lofina, is a family runned business. The married couple Lise-Lotte and Morten Svenninggaard owns the company Lofina. It all started when they met each other as 18 years old. They both entered the same school, to learn about shoes. After finishing the education, they moved to Italy. It was here the fascination for Italy and Italian quality started. They moved back to Denmark and started the Lofina fairytale in 1996.